The Impact: Led the organization’s first complete digital marketing strategy, which transformed the marketing function into a data-driven powerhouse. This initiative established new performance benchmarks and fundamentally shifted our approach to audience engagement.

The Impact: I spearheaded a company-wide brand revitalization effort that led to significant growth across all key engagement metrics. This initiative focused on a modernized look and bolder color palette to make our content more visually compelling and attractive to our audience.

The Impact: Launched a new app, directed the design of a new website, and upgraded our newsletter design and content, resulting in a 90% increase in email performance and a 35% growth in our social media audience in the most recent fiscal year.

The Impact: Spearheaded the company’s first paid advertising initiatives that drove significant growth in key performance metrics and increasing brand visibility to tourists, meeting planners, and sporting event planners, using clean design and bold color schemes.

The Impact: As Secretary for Alternative Resources of the Triad, I pioneered the organization’s marketing and PR functions, driving a significant increase in event attendance, while increasing community engagement and growing our donor base and revenues.

The Impact: I built and launched the digital foundation for Century Products LLC, including a new website and social media presence, which directly resulted in a significant increase in e-commerce growth. Positioned the company as industry experts through social media and blogging.